Supporting employees through the breach, sharing with customers how they will safeguard their personal information and being transparent about the process as they move forward will help Indigo earn and regain loyalty, she said. However, is that a tactic to gain back loyalty? It may increase sales and revenue, but if you’re looking to gain consumer loyalty and trust back, it’s really about putting your best foot forward.” “Promotions are very attractive to the Canadian consumer right now. Tamara Szames, Canadian retail industry adviser with The NPD Group, echoed Hutcheson’s thoughts.
But I don’t think it needs to be a sale.”Įxtra Plum Rewards points to recognize customer loyalty or other offers could entice some reluctant customers to shop at the bookstore once again, she said. “A friends-and-family sort of event could be helpful.
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The Toronto-based company’s website, which had been limited to selling “select books” in recent days, appeared to be offering its full range of goods for sale on Wednesday morning while current and former employees are bracing for their personal information to be posted on the so-called dark web. 8, the ransomware attack began and Indigo’s website and payment systems were booted offline. It is still recommended that consumers contact local stores to ensure a specific product is in stock and available for purchase. The company’s website appears to be back, although a notice suggests that the online inventory is in the process of being updated. “It’s a reflection of the complexity and seriousness and potentially devastating impacts of cybersecurity attacks on major businesses.” The next issue of Financial Post Top Stories will soon be in your inbox.
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